Ahmed Tolba
Professor of Marketing & Chair of the Department of Management | AUC
Ahmed Tolba is Professor of Marketing and Chair of the Department of Management at The American University in Cairo (AUC). He served as Associate Provost for Strategic Enrollment Management (2015 - 2020). He was awarded his PhD from George Washington University (GWU) in 2006; his MBA and BSc from AUC in 1997 and 2001 respectively. His research focuses on entrepreneurship, marketing education, social marketing, brand equity, nation branding, innovation marketing and online marketing. He is also a co-author of Egypt’s Global Entrepreneurship Monitor (GEM) report and has published his research in leading academic journals and conferences. In addition, he co-authored the leading textbook “Principles of Marketing: Arab World Edition” with marketing gurus Philip Kotler and Gary Armstrong. His teaching experience includes 10+ courses in marketing and business strategy. He received AUC’s Teaching Excellence Award (June 2010) and the School of Business Teaching Award (May 2009). His professional experience includes four years at Procter & Gamble Egypt along with 10 years of business consultancy and executive education for prominent companies and leaders in Egypt and Middle East.
